01OUTGROWN
Your current store is holding the business back.
Old UX, technical debt, difficult administration, performance issues or limitations.
ECOMMERCE DESIGN & DEVELOPMENT STUDIO
WooCommerce built
for serious ecommerce.
Custom ecommerce platforms designed around your business — not around a template.
We design and develop high-performance WooCommerce stores for growing brands and established businesses. From strategy and UX to custom integrations, migration and launch.
EngagementProjects from €10,000Custom UX/UI + WooCommerce development
NORTH / OBJECTS
New Furniture Lighting Objects
Search Account Bag (2)Arc Lounge ChairFrom €1,240
4 finishesMono Chair 02€680
In stockFrame Chair€920
Made to order01 / 05
LOUNGE / NEW
Arc Lounge Chair
€1,240 In stock — ships in 3–5 days
SECURE CHECKOUT2 / 3
Delivery detailsTotal€1,240
NORTH / OBJECTSBag 02
Search products
1 / 5
ARC COLLECTIONArc Lounge Chair
Natural bouclé · In stock€1,240
Catalogue → Product → CheckoutResponsive commerce system
ONE CONNECTED TEAMStrategyUX/UIWooCommerce developmentSystems integrationLong-term support
WHEN TO REBUILD
When standard ecommerce
is no longer enough.
Built for established companies whose digital storefront has become a constraint — not an advantage.
02CONNECT
Your store needs to communicate with the business.
ERP, warehouse, accounting, CRM, suppliers, marketplaces and logistics.
03EXPAND
The company is entering new markets.
Countries, languages, currencies, stores and international operations.
04B2B + B2C
Different customers need different commerce.
Complex pricing, accounts, permissions, availability and ordering workflows.
END-TO-END CAPABILITY
Everything needed to build a serious ecommerce platform.
One connected team across strategy, experience design and engineering. Every decision considers customers, operations and long-term maintainability.
Strategy & architecture
- Ecommerce strategy
- Customer journey
- Information architecture
- Technical planning
- Analytics
Commerce experience
- UX design
- Custom UI design
- Responsive design
- Design systems
- Prototyping
WooCommerce development
- Catalogue architecture
- Advanced filtering
- Search & product detail
- Cart & checkout
- Customer accounts
Launch & evolution
- Payments & shipping
- Technical SEO
- Performance
- Migration & QA
- Ongoing development
CONNECTED COMMERCE
Your ecommerce platform should work with the rest of your business.
We connect WooCommerce with the systems your company already uses — and build custom integrations when an off-the-shelf solution does not exist.
COMMERCE COREWooCustom platform
ERP
Warehouse
PIM
CRM
Accounting
Payments
Shipping
Marketplaces
Suppliers
Marketing automation
Custom APIs
ECOMMERCE UX / UI
Designed around how people actually buy.
Good ecommerce design is not decoration. Every screen and interaction should help customers find the right product, understand it and complete their purchase.
NORTH / OBJECTSSearch Account Bag (0)
Shop / All
Objects for living
Tall form€140
Arc light€280
Soft chair€690
FILTER / 24 PRODUCTS
Material
Price range
BAG / 01Close
Arc Lounge ChairNatural bouclé · Qty 1
01Research02Information architecture03Wireframes04UX05UI06Responsive design07Design systems08Prototyping
CUSTOM DEVELOPMENT
Custom development without unnecessary complexity.
We build custom WooCommerce applications around your catalogue, operations and business logic — using plugins selectively, not as a substitute for architecture.
“Another plugin” is not a technical strategy.
WOOCOMMERCE APPLICATION LAYERSBuild / Maintain / Evolve
01Storefront
Fast responsive frontend + accessible commerce UX
02Commerce logic
Pricing, catalogue, checkout + custom workflows
03Integration layer
Versioned APIs, webhooks + reliable data sync
04Platform
WooCommerce core + responsible plugin selection
05Operations
Monitoring, QA, security + ongoing releases
GROWTH ARCHITECTURE
Build what you need today.
Keep room for tomorrow.
01
LAUNCHA complete, capable ecommerce foundation.
- Strategy + UX/UI
- WooCommerce
- Catalogue
- Payments + shipping
- Analytics
02
GROWConnect operations and open new channels.
- ERP + warehouse
- Automation
- B2B
- Advanced catalogue
- International expansion
03
SCALEEngineer for increasingly complex commerce.
- Multistore
- Custom APIs
- Complex workflows
- Marketplaces
- Custom functionality
ENGAGEMENT
Every ecommerce business is different.
PROJECT POSITIONING
Custom WooCommerce projects start at €10,000.
For established businesses that need strategy, original UX/UI and a production-ready commerce platform — not a configured theme.
Start a projectTYPICAL STARTING SCOPE01Discovery02UX architecture03Custom responsive UI04WooCommerce implementation05Standard catalogue06Product detail + cart + checkout07Basic payments + shipping08Analytics + QA + launch
CUSTOM REQUIREMENTS / QUOTED TO SCOPEERP / warehouse / PIMAPI integrationsB2B functionalityMultistore + subscriptionsAdvanced payments + shippingCustom product logicComplex migrationsCustom workflows
HOW WE WORK
From business requirements
to launch.
Discover
Business, customers, current systems and technical requirements.
Strategy
Ecommerce architecture, project scope and measurable priorities.
UX
Navigation, customer journeys and conversion flows.
UI Design
A distinctive responsive commerce experience and design system.
Development
WooCommerce, frontend and custom functionality.
Integrate & Test
External systems, critical workflows, QA and performance.
Launch & Grow
Deployment, monitoring and continuous development.
WOOCOMMERCE MIGRATION
Already selling online?
We can redesign, rebuild or migrate an existing ecommerce platform without starting your business from zero.
ShopifyWooCommerce
MagentoWooCommerce
PrestaShopWooCommerce
Legacy WooCommerceWooCommerce
WHAT MOVES WITH YOUProductsCategoriesCustomersOrdersSEO URLsRedirectsContentDataIntegrations
WHY NAIPEXO
Not just a website. Ecommerce infrastructure for your business.
01
Business before technology
02
Custom where it matters
03
Conversion-focused UX
04
Performance by default
05
Integration-ready architecture
06
Direct communication
07
Long-term partnership
FAQ
Questions worth asking before you rebuild.
01How much does a custom WooCommerce store cost?
Complete custom WooCommerce projects start at €10,000. The final investment depends on catalogue complexity, integrations, migration and custom business requirements.
02What is included in the €10,000 starting price?
A typical starting scope includes discovery, UX architecture, custom responsive UI design, WooCommerce implementation, a standard catalogue, product detail, cart, checkout, basic payment and shipping setup, analytics, QA and launch.
03How are integrations priced?
Integrations are scoped separately after we understand the external system, available API, data flows, edge cases and operational requirements.
04Can you redesign our existing WooCommerce store?
Yes. We can redesign and rebuild an established WooCommerce store while preserving the valuable parts of your catalogue, data, content and search equity.
05Can you migrate from Shopify, Magento or PrestaShop?
Yes. We plan migrations around products, categories, customers, orders, URLs, content, integrations and operational continuity.
06Can WooCommerce handle a large catalogue?
Yes, with the right data model, hosting, search, caching and development approach. We evaluate platform fit before recommending an architecture.
07Can you create B2B ecommerce functionality?
Yes. We build account-based pricing, customer roles, permissions, product visibility, quote and ordering workflows, and integrations for B2B operations.
08Can you integrate our ERP or warehouse system?
Yes. We work with existing APIs and middleware, or design a custom integration when an appropriate off-the-shelf connector does not exist.
09Do you provide both UX/UI design and development?
Yes. Strategy, ecommerce UX/UI and development are one connected process, reducing handoff risk and keeping the product coherent.
10Can you build custom WooCommerce functionality?
Yes. Custom functionality is a core part of our work. We use plugins responsibly, but do not use another plugin as the answer to every business requirement.
11Do you provide support after launch?
Yes. We can continue with monitoring, maintenance, optimisation, new functionality and an ongoing development roadmap.
12How long does a typical ecommerce project take?
Timelines depend on scope, integrations, migration complexity and stakeholder processes. We define a realistic delivery plan after discovery rather than forcing every project into the same schedule.
START A PROJECT
Planning your next ecommerce platform?
Tell us where your business is today, what is holding it back and what the new platform needs to achieve.
PROJECT ENGAGEMENTFrom €10,000